Cannes Lions
GREY/G2 GROUP, Dusseldorf / DEICHMANN / 2009
Overview
Entries
Credits
Execution
Knowing what children love, we have developed the Elefanten Playbox – a limited edition shoe box that is imprinted on the inside to serve as more than just packaging. Namely, it can be used as a doll house. There are two versions: a workshop (for boys) and girl’s room (for girls).
Outcome
The limited edition was sold out within one month after launch. In addition to that the client has received lots of positive feedback from families who have bought the limited edition and requests from those who were not able to get a piece.
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