Cannes Lions
GREY WORLDWIDE, Dusseldorf / DEICHMANN / 2014
Overview
Entries
Credits
Execution
We created the High Heel Navigation System as a mobile website that works with a map service. The user can be tracked via GPS and see his actual location on the map. Around his position all entered 'High-Heel-Traps' are shown. The user can also search for locations (s)he wants to go to, so (s)he can see if there are any obstacles waiting for him/her. To help each other all users can add new obstacles to the map. Furthermore Deichmann stores are added to the map to show the users where they can buy the next pairs of shoes.
Outcome
We created the High Heel Navigation System as a mobile website that works with a map service. The user can be tracked via GPS and see his actual location on the map. Around his position all entered “High-Heel-Traps” are shown. The user can also search for locations (s)he wants to go to, so (s)he can see if there are any obstacles waiting for him/her. To help each other all users can add new obstacles to the map. Furthermore Deichmann stores are added to the map to show the users where they can buy the next pairs of shoes.
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