Being Korea’s No. 1 representative beverage, Chilsung Cider is a caffeine-free, artificial scent-free, and no-colour-additives beverage having the best market-share. As the big special trait of Chilsung Cider is its ‘clean & pure’ taste, it continuously intensifies its brand identity through the environmental campaigns. This campaign is set at ‘Dokdo’, the 336th Precious National Treasure Island in South Korea highly renowned for its cleanliness as well as purity. By relating image of ‘Dokdo’ with Chilsung Cider’s clean and pure image through sky (black-tailed gull), earth (sonchus oleraceus), and sea (heavenly damselfish) of ‘Dokdo’, the advertisement maximizes empathy with the audience.