Cannes Lions

CHINESE NEW YEAR GREETING

Y&R/WUNDERMAN CHINA, Beijing / Y&R / 2006

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The Brief - Create an eGreeting card for Chinese New Year which recipient can also customise and forward to friends.The Idea - 'Cockerel commits fowl. Replaced by Dog.' - Write down your grievances for 2005 (Year of Rooster) and KILL IT!

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