The word “patatina” (potato chip) has a rather risqué double meaning in Italian.

The Amica Chips brand had a limited advertising budget. To make the most of our resources, we came up with the idea of a scandalising campaign featuring the most famous porn actor in the world, Rocco Siffredi, as an expert in “patatine” and a special fan of Amica Chips.

In November 2005 we contacted Rocco Siffredi, the most famous porn actor in the world, and agreed that he would mention the word “patatina” every time he made sexual innuendos. From then on, every time he spoke in public he was preparing the ground for the Amica Chips campaign launch. In February 2006, we broadcast the first commercial featuring the double meaning of the word “patatina”. As we anticipated, the campaign caused an immediate scandal. The TV Authority banned the commercial.