Cannes Lions
HAVAS WORLDWIDE, London / PERNOD RICARD / 2013
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Description
The Chivas Regal 18 positioning is anchored in providing both intellectual and
sensorial stimulation to its target audience. The purpose of this specific project
was to explore how technology could be used to providing such stimulation and
challenge the current way in which consumers interact with brands. The film was
created uniquely for the iPad edition of Wallpaper*, aiming at their highly
design-literate audience base. Creatively it strives to replicate the craftsmanship
that goes into making Chivas Regal 18, and the sensorial experience of tasting
the 85 flavour notes present in every drop. The film marks not only a new
direction for the Chivas Regal 18 brand, but for the advertising industry, by
demonstrating how brands can now communicate with their target audience in a
different and innovative ways.
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12 items