The Chivas Regal 18 positioning is anchored in providing both intellectual and

sensorial stimulation to its target audience. The purpose of this specific project

was to explore how technology could be used to providing such stimulation and

challenge the current way in which consumers interact with brands. The film was

created uniquely for the iPad edition of Wallpaper*, aiming at their highly

design-literate audience base. Creatively it strives to replicate the craftsmanship

that goes into making Chivas Regal 18, and the sensorial experience of tasting

the 85 flavour notes present in every drop. The film marks not only a new

direction for the Chivas Regal 18 brand, but for the advertising industry, by

demonstrating how brands can now communicate with their target audience in a

different and innovative ways.