Cannes Lions
THE BRAND UNION PARIS, Paris / PERNOD RICARD / 2010
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The Havana Club Mojito Glass is uniquely Cuban. In the face of adversity, Cuban people have found innovative solutions: Cuban people never throw things of value away – but recycle, reimagine and reinvent them. We met an enterprising man in La Habana who recycles empty bottles into the unique drinking glasses that inspired the Mojito glass activation, so naturally he is at the heart of the video. The glass is used in promotional gift packs. Local street musicians using glasses and coconut shells to create a unique homemade percussion and rhythm connect the montage of images. The montage is composed of real images of real people, capturing the true essence and spirit of the Habanas and Havana Club.
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