Objective: Promotional Campaign for levering sales and to rejuvenate the image of the Brand. Strategy: The creation and production of six options of e-greeting cards, on several themes (friendship, love, native, ventures), adopting a language irreverent, innovative and with an appeal emotional in the objective of provoking larger involvement and to narrow the relationship of the brand with the target. In the mechanics of the action, the e-greeting cards were used to reward the consumers for the intention of purchase of the product, the cards were sent by one Central Office exclusive to the internet users registered in the Point of Sales, so those users could re-send (marketing viral) the cards to other people: parents, friends, spouses. On the other hand, it was reduced the rejection index on the part of the addressess exactly for the fact that the remittent was a person of their relationship (permission marketing). This strategy increased the potential effect of the campaign, by means of an action that impact the target inside and outside of the point of sales. Target: Class: AB/Age: 25+