Cannes Lions
LANDIA, Buenos Aires / CERVECERIA Y MALTERIA QUILMES / 2012
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From the Jurassic age until now, going through Ancient Greece and the Middle Ages, the "History of Friendship" recreates different situations between paradigmatic characters that show the importance of friendship through the ages. In the spot two cavemen discover friendship after battling against a dinosaur, a character dresses up as a tiger to save his fellow gladiator and a group of medieval knights back up a partner after being rejected at the front door of a party, among other situations. "The History of Friendship" demanded 9 months of work, from the first drafts till the shooting, which involved 400 people during 7 days.
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