To commemorate the tradition of the Games, we incorporated classic Olympic imagery onto packaging. A special Chobani flag appears on each cup, paying homage to the flags that represent the convergence of nations. Gold accents and gold type symbolize the Games’ highest medal honors.

We wanted to feature athletes on packaging, but we faced a design challenge of representing the diverse environments of Olympic sports on a small cup.

The design solution was to treat our classic white background as a snowscape setting and use our existing colored band with a stylized notch or curve to represent each winter sports landscape.

The finished product features a variety of athletes — a skier on a slope, a skater on the ice — in their unique sports landscapes. The subtle and sophisticated design celebrates Olympic events while maintaining a consistent visual language across each sport.

We believe our updated packaging successfully honors Team USA’s achievements, refreshes without detracting from our core product identity, and commemorates Chobani’s partnership with the 2014 Olympic Games.