Ten years ago, Chobani began with the mission of making healthy and nutritious food more accessible and affordable. This was the spark of our campaign. We believed Chobani should celebrate its 10-year anniversary and double down on its mission by offering a free cup of yogurt to everyone in America. We called our campaign, “One for All.”

• Campaign was live from February 12, 2018 until March 4, 2018.

• Chobani executed 100+ pieces of content with a call to action to download the coupon.

• The call to action appeared on national television in key programming like the Winter Olympics and the Oscars, digital display, CRM, OLV, search, social, print, in-store POS, experiential and brand integrations with Ellen and Good Morning America.

• The campaign’s hub was Chobani’s owned website.

• Email marketing platform was purposefully built to influence creative and messaging that encouraged conversion and trial among consumers who showed direct interest in the coupon or campaign.

OBJECTIVE: Grow Chobani’s HHP

• HHP reached all-time high: 36.9%, which is +3.8pts vs end of 2017

• February sales broke Chobani all-time record despite category being down 15%

• +12% case volume

• +8% in net rev

• +11pt in repeat buyers

• +6% total Chobani average velocity vs. previous period

• Average coupon redemption rate per retailer 48%, exceeding industry average 10-15%

OBJECTIVE: Grow total category sales

• Week over week category sales increases

• +2% total yogurt sales week over week

• +11% category sales vs previous period

OBJECTIVE: Increase awareness, purchase intent

• +5pts in Brand Awareness vs YA

• +3pts in Purchase Intent vs YA

• 10.5B total media impressions (878MM paid)

ADDITIONAL SUCCESS METRICS

• Surpassed coupon download and distribution goal by 186%

• 1,500% growth in Chobani’s first-party database

• 1067% increase email's capture

• 21,812 consumer interactions with our Giving Tree installation