Cannes Lions

CHOCO BALL MUSICAL

TOEI ADVERTISING, Tokyo / MORINAGA & CO. / 2013

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Overview

Entries

Credits

OVERVIEW

Execution

The campaign of musical invitation has an application of 100,000 or more people every year, and the 20,000 private contracts can see a musical.

Campaign is started from collection, a store window announcement, a TV commercial, a homepage, etc. are utilized, and it develops in whole Japan.

It continues every year during ten years, and stage production is also held.

I also renew stage production and music every year, and have you enjoy them from always new production.

A thing with a high rate of a repeater is also popular.

Outcome

Time holding was carried out for ten years, and questionnaires were collected for ten years.

The comment it "is wonderful" from 95% or more of consumers, "it having been impressed", and "I would like to see more" were collected every year.

Although a diet and prevention of tooth decay are important, a family becomes friendly not through ordinary chocolate but through chocolate, and a chocolate ball is Eko and can become kind to people.

It is produced as a theme of a musical every year.

Growth of the heart can be performed with chocolate.

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