To create stylishly designed packaging for chocolate eggs. The packaging must work for all product lines. Since the product is bought predominantly as a gift, the packaging should also work as a gift wrapping.

Our target was to develop functional and useful packaging system which is capable to be used after consuming the chocolate instead of throw it to garbage.

Each product line is symbolized by a specific bird. Therefore we decided to create packaging in the shape of a bird box. However, we did not want people just to throw out the packaging after consuming the chocolate, and so we took it even further. We prepared the packaging in such a way so that it could be used as a real bird box.

Customers are totally excited by the choco bird houses. Our client sold tens of thousands of them and became the best sellers in Jaroslav Fišer portfolio.

Thanks to success of packaging design our client will expand abroad. His choco bird houses will be sell on Vienna Airport and in ZOO parks in whole Germany.