Cannes Lions

CHOCOLATE

EXXTRA KOMMUNIKATION, Zurich / MIGROS GENOSSENSCHAFTS-BUND / 2006

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Description

A majestic, untouched landscape with a girl in a white dress walking across a field of tall grass. In search of flowers, she enters a forest.The sunlight falls through branches creating a magical atmosphere. Suddenly there are gusts of wind. Out of nowhere, a unicorn appears. Drawn to this mystical creature the girl tries to touch it. Fog arises and clouds her sight. The unicorn escapes. She searches the forest and finds it again. Cautiously, she reaches out. The moment she touches it, the unicorn vanishes into thin air but leaves something behind:a piece of chocolate with a unicorn logo.

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