Cannes Lions

RYFFEL RUNNING STORE

ADVICO Y&R (Y&R GROUP SWITZERLAND), Zurich / MIGROS GENOSSENSCHAFTS-BUND / 2012

Overview

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Overview

Description

When jogging, feet tread for hours on uncomfortable surfaces and all kinds of other nasty stuff. One should at least make this experience as comfortable as possible. Ryffel Running is a shop for runners run by runners. Every foot is individually analysed so that the perfectly matched running shoe can be found.

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