Design an appealing visual along with a strong tagline (“Melt Calories with Chocolate”) to lure women that wish to stay fit without abstaining from chocolate consumption tagged with undesirable stereotypes.

Personify the product with “Chocolate Avatar,” a lady with a dazzling physique, whose lower half is elegantly “dressed” up with chocolate that constantly melts down.

The TVC helped the brand expand the existing distribution channels from 20 to 50 in Japan, while it gained huge media exposure, not only in Japan, but also in Europe, including Italy and France, where it is scheduled to be on air.