The website www.login-and-win.at is a promotional website for Master Food Austria's chocolate bar products, namely Mars, Twix, Bounty, Milky Way, Balisto and Snickers. The chocolate bars available for purchase carry special codes inside their wrappings which grant access to three different online-games. High-scores of the individual users will be compared in the end and the best players will win cash prizes.The main target group consists of children from 12 - 19 years ("Cybergirls" und "Gameboys") and adults from 19 - 35 years (internet professionals, heavy users and E-Shoppers)Goals of this promotion are:1. to incite purchase of the mentioned products,2. to develop new appeals and3. to target young consumers in order to reach older users as well ("lead user" model: older users learn from young users)