We were asked by Coffee Gold to make their proposition “We know coffee” come alive through a BTL activity that was both affordable and effective.

On 23rd September, World coffee day, Coffee People were born. Every coffee recipe has an origin. And to celebrate the day, we distributed branded coffee cup jackets that were faces of people from the country the coffee originated from. What’s more, a speech blurb described their recipe and spoke about things the audience didn’t know before.

All day at the outlets, complimentary jackets were given with their respective brews. We wanted to distribute 1200 cup jackets over a span of 24 hours at 14 outlets. But the jackets got over in five hours. People took mementos and even ordered more coffee to get new jackets for themselves as a collection.