To create a truly unique and touching brand experience, four metre inflatable Gold Bunnies were positioned above the entrances to major department stores. Their physical position on top of the roofs simultaneously mirrors the brand’s supreme quality: it stands out from the masses. Being widely visible and looking exactly like the original (golden wrapping and the unique bell), immediate recognition was achieved and they soon became the talk of the town.

Outstanding results were achieved for a comparatively low budget. The Gold Bunnies initiated a great PR and word of mouth presence. Even more impressive are the increased trade sales plus extra in-house placements. Sales are expected to increase up to 10% which means Lindt’s best Easter business ever.