To establish the Lindt Gold Bunny as the one true chocolate of the season, we created a heartwarming holiday story for the whole family.

The Lindt Gold Bunny presents: The Bell that Rang in Easter.

Award-winning children’s book author Ashley Spires and illustrator Kim Smith helped weave our vision into a fully interactive storybook app with the Lindt Gold Bunny as the hero. It tells of the friendship between a girl named Emma and a bunny named Theo, and mirrors the tale of the actual Lindt Gold Bunny’s creation. 

After receiving the illustrations, our in-house development team began to adapt it into a digital space, crafting the animations, interactions, game design, sound design, and 3D effects. The result was not simply a storybook, but a truly engaging and interactive mobile experience.

The story quickly rose to become the #1 trending Kids app on Google Play and #1 Kids and Story app on the App Store (Canada). It even outranked the original Easter story—The Holy Bible App. Users typically interacted with the app twice for an average of 9 minutes per session—that’s just under 20 minutes immersed in Lindt Gold Bunny branded content. And despite an atypically short Easter season, Lindt saw +7% in Easter Sales, +3% in market share, and a telling +13% in Lindt Gold Bunny sales compared to last season.