Plastic(waste) is one of the most lethal hazards to the environment today.

And the single most hazard to marine life.

All over the world, generally, and a country like India, in particular.

The idea was to hit...and hit hard.

To scare people, and shake them up.

To get across the message that Plastic Chokes.

Through innocent bunch of kids who are playing hide-and-seek.

One of the kid realises that the main kid taking the 'den' is cheating, and innocuously dumps a polythene bag over him.

The message, thereafter, is anything but innocuous.