Cannes Lions

GET OFF THE COUCH

WALRUS, New York / BLOOMBERG / 2014

Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

The site allowed visitors to pick a custom, cheeky e-card to send to a loved one. The card came with a free three-month subscription to Businessweek. We also negotiated a deal with Papyrus (a greeting card shop) to carry the cards in commuter heavy locations in New York and San Francisco, where the parents of millennials are likely to be.

Outcome

We were being judged solely on conversion rate and the rate was considerable: 30% of all visitors to the site signed up for a subscription.

Similar Campaigns

12 items

GEICO Angry Birds

THE MARTIN AGENCY, Richmond

GEICO Angry Birds

2022, GEICO

(opens in a new tab)