This film launched Les Mills' new brand platform, “Choose Happy” — a bold international campaign aimed at helping the 64 percent of Gen Z who aren't regularly exercising to overcome barriers such as intimidation and reap the rewards of an active lifestyle. We partnered with the breakthrough creative force Brett Goldstein, known for his infamous grumpy TV character “Roy Kent” — naming him the first Les Mills Happiness Ambassador — to show that when you choose a workout you enjoy, you work out harder and happier. The campaign launched around the finale of "Ted Lasso," just after the cast appeared at the White House to discuss the impact of fitness on mental health and happiness.

Starring Brett Goldstein, the brand film was shot on location in New Zealand and begins with Goldstein in a sad, lonely workout world. In the depths of his darkest training moment, he is transported to one of the happiest places in the world, where he participates in a Les Mills class. Each scene was inspired by an existing ‘fitness commercial’ trope, and then we took it to the next level – things like running through fire, screaming disappointed dads, oversized dark warehouses, and even a tormenting wolf.