Spikes Asia
LES MILLS - RUN THE FINAL
WHYBIN\TBWA AUCKLAND, Auckland / LES MILLS / 2016
Overview
Entries
Credits
OVERVIEW
Background
The Auckland Marathon and the 2015 Rugby World Cup Final were scheduled for the same day, both at 5am. In a country that’s rugby crazy, this was
quite the upset.
Description
The Auckland Marathon and the 2015 Rugby World Cup Final were scheduled for the same day, both at 5am. In a country that’s rugby crazy, this was
quite the upset.
Les Mills wanted to show people that we lets nothing get in the way of fitness.
How? By having Les Mills trainers run the marathon, wearing TV vests
that streamed the Final live so people could watch the rugby game live while running a marathon.
Execution
We let Les Mills trainers run the marathon, wearing TV vests
that streamed the Rugby World Cup Final live so people could watch the game while running the marathon.
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