Cannes Lions
GREY TOKYO, Tokyo / PROCTER & GAMBLE / 2016
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There are a total of 240,000 taxis in Japan. 5.4 million people use taxis every day. However, over 90% of the taxi passengers are bothered by the smell. But they had no choice. So, we gave Japanese taxi users an unprecedented choice. Taxi companies around Japan took interest and joined in. This [effective and useful ad] created an opportunity for an odor eliminator brand to address and solve an immediate problem.
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