The new agency would have an exceptional understanding of the real lives of the consumer that will require them to constantly evolve design, development and delivery of marketing solutions that create greater engagement with consumers.

Our challenge was to create a name and logo that lived up to the fluid and revolutionary format of this new agency. We wanted a logo that would be modern and work across a wide range of media and applications.

We didn’t want or need a conventional logo. So we simply took the 11 letters within ‘choreograph' and allowed them to be constantly rearranged. The composition of our name (or logo if you must) therefore changes, reflecting the fluid nature of the very different relationships we have with each and every one of our clients.

As Choreograph has only just launched we don't have any results on the brand yet.