Cannes Lions

DIRECT AGENCY

WUNDERMAN BUENOS AIRES, Buenos Aires / WUNDERMAN / 2008

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Brief: How can we describe our agency’s work?

Idea: Taking advantage of the 30th anniversary of the King’s death, we made a video about Elvis finding, the web and a book of an assumed journalist regarding the subject and a blog of a “fan” looking for Elvis.Once the case travelled around the world through different media and sites, the clients and prospects received an e-mail with the links to follow the story and know how all of our areas worked to achieve it; the title: “We did it with a myth. We can do it with your brand”.

Results:- We positioned ourselves as an Integral Marketing Agency.

- We contacted 7 prospects and nowadays we are working with 3 of them.- Total cost of the action: $137.

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