Cannes Lions
WUNDERMAN BUENOS AIRES, Buenos Aires / WUNDERMAN / 2008
Overview
Entries
Credits
Description
Brief: How can we describe our agency’s work?
Idea: Taking advantage of the 30th anniversary of the King’s death, we made a video about Elvis finding, the web and a book of an assumed journalist regarding the subject and a blog of a “fan” looking for Elvis.Once the case travelled around the world through different media and sites, the clients and prospects received an e-mail with the links to follow the story and know how all of our areas worked to achieve it; the title: “We did it with a myth. We can do it with your brand”.
Results:- We positioned ourselves as an Integral Marketing Agency.
- We contacted 7 prospects and nowadays we are working with 3 of them.- Total cost of the action: $137.
Similar Campaigns
12 items