We developed a banner in which users could light a candle for Africa, expressing their pity for the poor children.The candle burns briefly, but then the entire candle as well as the banner go up in flames and the hard truth remains behind: pity is well and good, but we need money!Based on the thought that pity does not help, we were to develop a banner which would encourage donations to Worldvision and consequently to the poorest of the poor.

Target 18 year-old + adults.