Cannes Lions
PUBLICIS FRANKFURT, Frankfurt / WORLD VISION / 2004
Overview
Entries
Credits
Description
This short, quiet spot uses a kind of Trompe-l'oeil-technique: What first appears to be the belly of a pregnant woman, turns out to be the inflated belly of a starving child. The voiceover therefore states that giving life is as important as saving it.
Similar Campaigns
12 items