As an agency of a new era, Proximity Singapore wanted to show its understanding of the new digital marketing world where the power is in the consumers hands.From our past years learning, consumers will only forward content that they created. And in order to get their attention, instead of sending our clients a Christmas greeting, we decided to let them compose their own carols to the tune of Jingle Bells.The complete song is upload onto Youtube.com with a message "Welcome to the digital age, where consumers are in control of content. Learn about a new way of thinking at proximity.com.sg"