Cannes Lions

CHRISTMAS CARD

J WALTER THOMPSON, Lisbon / JWT / 2003

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Overview

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Credits

OVERVIEW

Description

We reversed the famous hackneyed phrase "the toast always lands jelly-side down" by placing the jelly on the upper side. In other words, we wished that 2003 would be a positive and different year that would break the standards.

Outcome

This piece is a greetings card (Christmas/New Year) and therefore it becomes somewhat difficult to know the real results. According to the feedback we received, we understand it was a nice surprise and people found it rather amusing.

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