Being a self-promotional piece, we were the clients. Therefore, the brief to ourselves was to spread our mantra, ‘Brutal Simplicity of Thought’, and promote our newly-released book that celebrated how the simplest ideas throughout history are often the best ideas.

We wanted desperately to put the Spork to shame, not only from a functionality perspective, but also from design perspectives. We refused to adhere to the old rules of form over function as well. To us, design for design sake isn’t smart. However, modern and attractive design for functional sake is.

How does one gauge buzz? Well, since our sole goal was to create more of an awareness of our brand and our philosophy, simply being invited to a fast food restaurant’s RFP without any prior experience itself is success. The Knorpoon also appeared on numerous industry blogs and advertising sites.