Use your mobile phone (send text message with LYS to 2040) to light your own candle "instantly and live on screen" and donate 4 euros to Plan's charity work.The campaign Strategy was to trigger the “15 seconds of fame” syndrome combined with ones urge to feel a bit better about oneself as part of the xmas spirit.The system is set up to work for Norwegian subscribers only. Please contact the Norwegian Cyber Lions jury member Jørgen Bøhle Bakke (+4741471746) to use his phone during evaluation of the site.