Over the years clients, industry colleagues and friends have come to expect a surprisingly original Christmas greeting from the agency, demonstrating our strong capacity for creativity and integration.At a time marked by economic crisis, parents were faced with the difficult task of having to explain to their children why they wouldn´t be receiving as many Christmas gifts. Rather than giving Christmas gifts to clients we decided to help them provide an explanation that would protect the hopes of their children.A fairytale in which Santa Claus comes forward to send an urgent message. Rudolf, his reindeer, suffered an accident and injured his leg. Santa appeals to kids to ask him for fewer presents so that the sleigh will weigh less and he can get round all the houses.Santa Claus´s message was announced in the media as if it were a real news item. It was broadcast on several TV and radio channels, newspapers and on the Internet. Thousands of people saw or listened to Santa Claus´s Message to the children.

THE MESSAGE FROM SANTA CLAUS:A team comprised of professionals from the agency travelled to Santa Claus´s house in Lapland to record this urgent message.THE EMAILING TO CLIENTS:Clients, friends and the media received a Christmas greeting via email directing them to the web where they could see Santa's message and help spread it to as many children as possible.

WEB AND YOUTUBE CHANNEL:Visitors could not only find the message (in 6 languages) and the "Making Of", but they could also help to spread the word using email or social networks (Facebook, Twitter, etc) "MAKING OF":A pseudo documentary which told children the full story behind the fairytale; of how Santa Claus contacted the agency to ask our help in getting his urgent message across.PR: We implicated the media and asked for their support to broadcast the message in order to reach as many children as possible.

- Santa Claus´s message was announced in the media as if it were a real news item.

- It was broadcast on National (Antena 3, TVE, TVE2, etc), regional and international TV channels newspapers and on the Internet.

- The repercussion in digital media, press, radio and TV racked up an earned media value equivalent to approximately 120,000 Euros.- The most viewed news item on antena3noticias.com (Spanish news channel website)- Cadena 100 radio´s breakfast show "Buenos días Javi Nieves" broadcast Santa Claus´s Message following an entire morning of creating expectations amongst the programme´s kids listeners. In parallel the station published the video on its Facebook profile (132,829 fans).- More than 8,900 visits to www.santaneedsyou.com from as many as 47 different countries and sovereign territories after just two weeks of the campaign. (Google analytics)- To this date, 44,850 viewings on Youtube (http://www.youtube.com/user/santaneedsyou).