Taking advantage of the Christmas Greetings we created the perfect fusion of the two most valued Christmas gifts: Spanish traditional ham and iPhones.

Thus the IHam was born: “i” as in I and “Ham” as in Ham.

700 friends, clients and prospects received it and were invited to access the web, see the “Guided Tour” on how to “enjoy the product” and a whole range of products.

“Mac World” called it “the viral phenomena of the year”1.200.000 visits to the web (more than apple.es)120.000 views on YouTube212.000 pages in Google 3.000 blogs 2500 emails from 13 countries