Instead of just creating an ad, we created an initiative: #ChristmasInAirplaneMode.

In a digital revolution era, LAN dreamed of a Christmas closer to our loved ones and farther from our phones. We surprised the Silva's family with an offer they can't refused. A 5 day trip to a beautiful place, all expenses paid. Once arrived their destination, the catch was revealed: they had to put all their electronic devices in a box, and experience the whole trip in airplane mode. We documented the whole experience and created a video that we launched in LAN's social media channels and flights, the week before christmas. The campaign started the conversation between the audience "Would you spend a Christmas in airplane mode?"

We surprised the Silva's family with an offer their can't refused. A 5 day trip to a beautiful place, all expenses paid. Once arrived in the airport, the catch was revealed: they had to put all their electronic devices in a box, and experience the whole trip in airplane mode. We documented the whole experience and created a video that we launched in LAN's social media channels and flights, days before christmas. The campaign started the conversation between the audience "Would you spend a Christmas in airplane mode?" inspiring thousands of peruvian families to spend a christmas closer to their loved ones and farther from their phones.

+8874 Facebook Likes

+1 million views in Facebook

+4000 Facebook Shares

+300% more views than expected.

+210% Click Through Rate than expected.

-75% Cost Per View than expected.

+90% positive comments