Establish Walmart as the ultimate toy destination for Christmas shoppers.

At Christmas time, kids across North America take toy flyers and cut out all their favourite toys. They then paste these toys on a wish list, which they mail to Santa Claus. The parents are left with a cut-up toy flyer.

The idea was to surprise parents by delivering a toy flyer to them that appeared to have been already cut-up by their children.

Crowds of ONE PIECE fans gathered to ride the gallery train. More than 3,000,000 people witnessed those fans per day. This generated great buzz on the Internet as well as popular media, leading the campaign to become a social phenomenon.

Magazine sales increase up to 169% compared to the previous year.

Recent volume of ONE PIECE sold record-breaking 4,000,000 copies.