Cannes Lions

CHRISTOPHER & DANA REEVE FOUNDATION

BBDO NEW YORK, New York / CHRISTOPHER & DANA REEVE FOUNDATION / 2009

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Overview

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Credits

OVERVIEW

Execution

The interactive bus shelter ad created an illusion that waiting Manhattan commuters were sitting in wheelchairs. When their bus arrived, commuters appeared to rise out of their chairs and board the bus on their feet.

Outcome

The full Christopher and Dana Reeve Foundation re-branding campaign received a large amount of media impressions, including feature story in The New York Times, highlighting the out-of-home work and donated bus shelter media.

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