Chrysler wants to launch its new Sebring sedan on the market. The objectives were to establish a link with the target group, to ensure visibility for this new model and to prompt internet users to log onto www.chrysler.fr to check out the new Sebring.

The agency decided to use the Vibrant Marketing technology, combining internet with an original media solution. The technique involves triggering a pop up when the cursor rolls over key words.

In this case, the Internet user is the annoying intruder. This translates the mechanics of intrusion into personal involvement. The creative idea drives the technical solution.Judges: Press the mouse over the green words.