Cannes Lions
GLOBALHUE, Southfield / CHRYSLER / 2013
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OPERATION SAFE RETURN, is an ongoing effort to support the return of our nation’s heroes. Using the ethos of the Jeep brand–capability, commitment and nobility– the world’s largest marketing stage will be used to rally our nation around our most noble heroes – the US troops.
WHOLE AGAIN creates a message of assurance for all the mothers, fathers, husbands, wives, sisters, brothers, cousins, uncles, best friends, who serve, the Jeep brand wants them to know they have been missed– and we, as a nation, have been waiting for their return to be whole again.
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