Cannes Lions

CHÂTEAU DE VERSAILLES

84.PARIS, Paris / GOOGLE / 2013

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Overview

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OVERVIEW

Description

When Versailles meets Google, History meets Technology. Past meets Future.

The result of this exceptional partnership is «Chaos to Perfection», a unique interactive stroll around the Château de Versailles, using the latest web technologies shared by Google Chrome, and built to preserve and conserve this unprecedent historical heritage.

Execution

Shambles at Versailles is a serious game presenting the different phases of the Palace’s construction, from the initial expansion under Louis XIII to its final transformation under the Empire. Through 8 mini-games, kids can build the Palace and help King Louis XIV in his quest for grandeur.

Outcome

- 320,000 unique visitors in first three months.

- People from 48 different countries.

- 6 minutes average time spent on the experience.

- Great feedbacks from teachers all around the world.

- 6,980 Palaces downloaded, printed, and handcrafted.

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