Make our consumer live an interactive experience with the brand in their socialising places and activities. To achieve this we set up a closed circuit video system that captured images of the youngsters to be projected onto a 3 meter in diameter helium balloon and screens carried by men who wandered around the premises.

- 100% of those reached answered that it was an innovative communication, 96% identified Kent as the advertised brand and 90% said they would try the product stimulated by the activity. As a consequence of these results it became the permanent platform in bars and restaurants for the client.The application was initially planned to be made in Bogotá but the client decided to take it to the other main cities of the country.