Cannes Lions
REDE TELECINE, Rio De Janeiro / TELECINE / 2020
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From hand-drawn rough animations to 3D, motion graphics to 2D effects, we extracted the best each animation language could offer to create this film. The script, full of dreamy transitions and landscapes, craved for this arsenal of techniques as the red cinema seat could turn itself into different things such as clouds, a lover's hand or a Cadillac. Some objects, and the human character, were produced in 3D, but during the film, they can shift into a very loose cel animation and then come back to its original shape. The main challenge was to assemble these distinct styles into a cohesive and smooth visual outcome which could help to tell this trippy story.
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