Immerse consumers in the world of Pandora through various media channels:Outdoor - We created ‘morphing stations’ at one of the most trafficked malls in Los Angeles. As fans stopped in front of the screens, their images were captured and morphed into a Na’vi in real time. Consumers could then email the video to themselves to be uploaded and shared via social media.Print - One of the biggest events in the sports world around street date was the NFL Draft. We partnered with ESPN, to transform the cover and “Avatarized” the most talked about draft pick, Jimmy Clausen, into a Na’vi.Television - Through partnerships with Turner/NBA, FoxSports and ESPN, integrated Avatar’s iconic imagery in game footage using star players.Digital - Created the first ever “Immersive Trailer” that allowed consumers to interact with the trailer on various sites giving them an insider's look at Pandora.

Avatar is the fastest selling Blu-ray DVD EVER and the top-selling Blu-ray DVD of all time.#1 title of 2010 with over 15 million Blu-ray and DVD units sold.#1 Blu-ray title of all time with over 5 million units sold in North America alone.At the end of the Outdoor “Morph Me” program, over 30,550 people had morphed themselves. This averaged out to almost 1,000 people per day.

The digital campaign garnered the highest ever Amazon Blu-ray/DVD sales conversion, while the immersive trailer generated record breaking engagement results.