Cannes Lions

Feng Chewy: An IKEA Story

THJNK, Berlin / IKEA / 2018

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Something odd is happening in an IKEA store. Whats that roar? Sounds like Chewbacca is around the corner. The customers are wondering ... is it really Han Solo's fury partner they are hearing? But it's just the sound of an IKEA chair being pushed around by an customer to see if it matches a brown sheep skin.

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