The video blends CGI with live action to captivate an already captive audience: American Airlines passengers. The video showcases the “new face” of the card and captures the inspirational tone of the campaign as exotic destinations emerge

The use of macro lenses with a shallow depth of field help guide the viewer’s attention by pulling focus to the main attractions even within complex scenes. Ultimately, this focus helps the viewer take in the essence of the rich scenes with a stronger comprehension of the greater experience.

After a pre-visualization phase, the process began on location where the live action shots where captured for each scene as well as the background plates. This footage provided reference for perspective and lighting. Then the space was rebuilt in 3D, where textures, background objects, and moving elements were added. 3D design and modeling occurred simultaneously as multiple layers of imagery were created. Finally, the supers were created as dramatic, three-dimensional objects and integrated into each scene as organic, architectural elements.