Creating an integrated cross-media campaign using relevant media channels for the different marketing processes like:-Acquisition: various titles as financial magazines, lifestyle and special interests-Conversion: Info pack send out to interest-Cross sell: mailing to existing customers of Citibest-POS Communication: posters, flyers, brochures -Online: Microsite

The newly acquired clients for Citibest were more over-qualified in terms of affluence and transaction than expected.