Cannes Lions
EURO RSCG MILANO, Milan / CITROEN / 2012
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We are all YES MEN.We spend our life saying “YES” even when we wanted to say “NO”.Bowing our head, we accept everything and we forget that the first step for a change is to refuse the status quo.Because we will reach the new only by starting to say “NO” to the old!That’s how the DS4 non-conformist spirit comes to life and becomes the mouthpiece of a bold and independent philosophy of life.It’s not a coupé, it’s not a SUV, it’s not a sedan but a car stemming from Citroen’s Different Spirit.
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