Cannes Lions
TBWA\ZEENAH, Muscat / AUDI / 2012
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Like all Audis, the A7 is full of technological innovations. Our brief was to bring some of these innovations to life on radio - as it's the best medium to reach people while they're driving.Side Assist seemed to naturally fit this medium, as car speakers are usually in the doors, so by using stereo capability, we were able to accurately demonstrate exactly how the Side Assist feature works.
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