Nowadays, we’ve being told to reduce everything : reduce gases, reduce CO2 emissions, reduce particles, reduce consumptions, reduce danger, reduce stress, reduce noise, reduce time scales, reduce costs…but there is one thing we’ll never reduce…Citroën‘s creativity.

-The creative strategic solution: Reduce powerful media with high visibility.- Use the different channels and how they work together to maximise the campaign:TV, Print and Internet.February 6th, 2009 : Launch of the new Citroën corporate claim “Creative Technologie” with an international TV commercial “Nowadays we’re being told to reduce everything…” on TV.The same day: Reduction of the cover page of France's leading newspaper, Le Figaro.Reduction of the Yahoo.fr home page.

- Results of the communication activity: Le Figaro:Circulation (OJD 08): 320 000 copies, + 10% vs circulation average on Friday.Audience (EPID 15+, 08): 1, 305, 000 readers.Over 2,000 copies in franchise holders.

Yahoo.fr : More than 13 million of impressions (click rate of 0.21 %)The home page has been viewed by at least 3 million people.The ad has been replayed 3, 203 times by the internet user.

33, 065 interactions with the “the press here” button have been recorded.→ More than 100 million contacts on the 18 + French population.